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Ribs, Netflix, and Experiential Marketing
What do BBQ ribs, Netflix’s House of Cards, and experiential marketing have in common? You might be thinking, “Absolutely nothing.” But consider this: They all exhibit the power of product...
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How Uber Ridesharing Resonates with Millennials Across the Country
Looking at Gen-Y On one hand, you can quickly tick off some basic things marketers know about millennials without having to do deep research: We are social and especially willing to share with...
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Chipotle’s “Food with Integrity” draws Gen-Y consumers to its kitchen
More than ever, our society is health and nutrition-oriented. This is not necessarily spearheaded by Gen-Y, but it is definitely a hat that is well-worn by them. We strive for organic and locally grown...
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Emory: The Coca Cola University
This may not fall squarely under the “experiential marketing” umbrella, but following is a first-hand account of how one iconic, international brand promotes itself to a specific slice of the...
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Have Fun, Will Travel: Experiences on the Move
Experiential Traveling Some words can be used synonymously with both traveling and experiential marketing: authenticity, engagement, local, experience, memorable, adventure, comfort zone, and many...
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2015: Taylor’s “Risk Filled” Year
I’m just going to get this off my chest right now: I have never made a New Year’s Resolution. Oh sure, I was probably forced to slap something together for a school assignment or made lofty goals with...
View ArticleWhat I learned this summer at an Experiential Marketing agency
What I Did Last Summer It might sound like a 3rd-grade assignment to test out cursive skills, but I’m flipping the script. This was my first summer of work after graduating university, and I’d like to...
View ArticlePeople Make All The Difference!
Great teams make great events Success for great events, especially in experiential marketing, ultimately relies on great teams. A combination of the traveling field team, office account team,...
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Organizing, Prioritizing, and the things that you cannot control
How the Sausage is Made As I mentioned in my last post, I recently took on the role of Project Coordinator for the KaBOOM! Play Together Tour. In order to activate this two-month, multi-city series of...
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